Environmental Campaigns and Digital Technology

Coming from Monterey Bay, I’m familiar with organizations that focus on the protection of marine sanctuaries and marine life.

One such organization is Monterey Bay Marine Life Studies. This non-profit’s focus is studying the foraging of killer whales and the distribution of other whales and dolphins.


Gray Whales shared by Monterey Bay Marine Life Studies

I discovered this organization through their Facebook page. A friend of mine attends CSUMB and works with Monterey Bay Marine Life Studies. I see her share a post about the organization and its activities at least once a day. I think it’s very effective for an environmental organization to have a strong social media presence with volunteers actively sharing their updates. Through social media, they can utilize the power that peers have on each other. I may not have read any of the articles about Monterey Bay Marine Life Studies if my friend hadn’t shared and encouraged me to look into it.

Link to Monterey Bay Marine Life Studies’ Facebook: https://www.facebook.com/MontereyBayMarineLifeStudies

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