Honestly, I’ve never really thought about what advertising is to me.
I know that there are positives and negatives to advertising.
I know that certain advertisements can succeed in making me feel a certain way.
Advertising is a powerful force and I’m sure you can think of a few ads that have stuck with you.
Heck. My grandma still makes “where’s the beef?” jokes.
I wasn’t even alive to see the original on television, but I’m still very familiar with it.
It’s incredible to think that such a simple phrase has literally been passed down through generations.
Now I’m imagining if the ad was more than just a Wendy’s commercial about beef patties. If the message was a bit more serious, could it have influenced the views of my parents who then influenced me? It may sound a bit farfetched, but there’s no doubt in my mind that advertising has shaped me in some way.
Some contemporary “advertising” that I’ve been interested in recently is the Ice Bucket Challenge. It’s apparently been very successful in raising awareness for ASL, but I’m also interested in its evolution. In India, there’s now the desi version of the challenge called the Rice Bucket Challenge. In short, people are challenged to give a bucket of cooked or uncooked rice to a person in need. And just like the Ice Bucket Challenge, you post your deed online and nominate your friends to do the same.
Read more about the Rice Bucket Challenge on NPR’s site:
Such a clever take on raising awareness.